FPT students explore world-famous brands through the Workshop

As part of MKT204, a student in International Business, FPT University had the opportunity to participate in the workshop “Real world Marketing Campaign” on March 10, 2021.


The program was attended by Ms. Tran Giang Phuoc Hanh - eCRM C-ARE Lead, Reckitt Benckiser Vietnam (UK's leading multinational company famous for brands such as Durex, Strepsils, Gaviscon, Milk Enfamil A + , ...).


Prior to holding the position of eCRM C-ARE Lead of Reckitt Benckiser Health Vietnam, Ms. Phuoc Hanh had nearly 10 years of “fighting” experience in many digital or IMC agencies such as Leo Burnett Vietnam & Happiness Saigon, starting from an intern position for ATL (Above The Line) with many successful advertising campaigns for Samsung, Dutch Lady, YoMost or Nivea.


At this "Real world Marketing Campaign" workshop, Ms. Hanh brought a lot of useful knowledge about Marketing for F students. Besides information about Marketing campaigns for famous products like Samsung , Alpha, Dutch Lady, Durex, F students are listened to share stories about careers and skills that need to be equipped when pursuing Marketing.


Through this sharing session, the students have accumulated useful knowledge, which is also the foundation to help students succeed in the future.


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Phuong Anh (Source: Student Affairs Department, FPT University Danang)